Digital Products

Itaú Foundation – Digital Book

A poetic and interactive journey. Interactive children's book "The tortoise doesn't care", by Itamar Assumpção.,

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About the Project

The children's book "The Tortoise Doesn't Care," by Itamar Assumpção, is part of the Itaú Foundation's Read to a Child program. We'll never see a tortoise again without remembering this book.

The Project

Inspired by Itamar Assumpção's original notebooks,“"The tortoise doesn't care at all"” It fulfills the author's dream of transforming his children's writings into a work capable of enchanting children of all ages.

Eighteen years after his death, the Caixote Publishing House She gained access to the texts through her daughter and decided to publish them. Four years after the release of the print edition, the work takes on a new dimension: the digital version, developed by follow55 as part of the program. Read to a Child, by the Itaú Foundation.

The Challenge

Transforming a sensitive literary work into an interactive digital experience, while preserving:

Accessibility for diverse audiences.
The poetic essence of Itamar Assumpção.
The publication's original graphic identity.
The musicality present in the work.

The digital edition enhances the reading experience by integrating narrative, music, animations, and accessibility features, combining literary sensibility with the potential of interactive technology.