A brand that says what it's made of.
We define your brand positioning, purpose, and territory so you can stop competing on price and start competing on meaning.
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Solutions
Branding
Brands that people recognize, understand, and remember.
81%
Most consumers only buy from brands they trust.
Trust isn't born from a pretty logo, it's born from a coherent brand. At follow55, we build brands with clear positioning, a strong identity, and a narrative that connects.
Why does your company need branding?
A good product isn't enough when nobody understands what you represent. Strong brands sell more, charge more, and are chosen over the competition because they mean something to decision-makers.
Consistency between logo and message.
Aligned visual and verbal identity: the brand speaks the same language on the website, packaging, advertising, and customer service, at every point of contact.
Ready to grow without losing its way.
We deliver a brand book and clear guidelines to ensure the brand remains consistent as the company, team, and channels grow.
Each company has a different challenge.
We adapt the strategy to the your moment.
For you who are:
Brand new
You're just starting out and you need to be born looking like a grown-up.
We created everything from the name to the visual system, with a positioning that sets us apart from day one.
For you who are:
Growing brand
Your company has evolved, but the brand has fallen behind.
We adjusted the brand identity, narrative, and positioning to match the size of the business.
For you who are:
Brand in transition (rebranding)
Has it changed phase, audience, or approach?
We conducted the rebranding by preserving what already has value and updating what needs to change — without losing the recognition already earned.
How we work:
4-phase methodology
Immersion and discovery
We delved into the business, the market, and the audience to understand what the brand is, what it could be, and what the competition hasn't yet occupied.
Brand diagnosis and current perception
Competitive analysis and benchmarks
Defining the target audience and brand territory.
Brand positioning and strategy
We define the place the brand will occupy: purpose, value proposition, architecture, and the essence that guides all decisions from then on.
Brand positioning and purpose
Brand architecture
Brand platform (essence, values, attributes)
Verbal and visual identity
We give shape and voice to the brand: naming (when necessary), tone of voice, narrative, and the entire visual system, from the logo to the applications.
Naming and verbal identity (tone of voice and narrative)
Visual identity (logo and complete visual system)
Applications at key contact points
Brand book and activation
We document everything to ensure the brand lives up to expectations and provide guidelines so that anyone can use it correctly.
Brand manual
Usage guidelines (visual and verbal)
Asset kit for teams and partners
Doubts
frequent
Yes. We create new brands and conduct repositioning of existing brands, with the same care in both.
No. The logo is just the tip of the iceberg. Before it come positioning, purpose, architecture, and narrative—and then, the entire system that keeps the brand coherent.
It depends on the scope, but most projects take 6 to 12 weeks, from immersion to delivery of the brand book.
Yes. Since we are a martech company, we can continue with the website, content, campaigns, and other assets already within the new identity.
Ready to build a brand let it stay In memory?
Schedule a conversation. Fill out the fields below and one of our branding specialists will contact you.
