What is SEO consulting and how does it work?

SEO

September 4, 2025
Written by:
Priscilla Jacovani
Co-Founder & Managing Partner
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Discover how SEO consulting can boost your digital presence, generate qualified organic traffic, and accelerate results..

THE SEO consulting is a specialized service that helps companies achieve prominent positions in the Google and consistently attract qualified visitors.

It combines technical analysis, strategic planning, and ongoing monitoring to transform websites into true engines of organic traffic generation.

In a competitive market, depending on only of paid media is not sustainable. Invest in SEO means building long-term results, reducing costs and strengthening the brand.

The challenge is that many companies don't have an in-house team prepared for this or don't know where to start. That's exactly where SEO consulting comes in.

In the next topics, you will understand in detail What is SEO consulting, how does it work, what advantages does it offer, and why can it be essential for your business?.

What is SEO consulting??

SEO consulting is the service that analyses, diagnoses and guides companies in building effective strategies to rank on Google and other search engines.

While digital marketing agencies often focus on execution, consulting acts as strategic partner, pointing out opportunities, correcting technical errors and guiding decisions to achieve real results.

How SEO Consulting Works?

SEO consulting follows structured steps to ensure efficiency:

  1. Initial diagnosis: analysis of the current situation of the website and business objectives.
  2. Technical audit: speed, indexing, usability and architecture verification.
  3. Keyword research: identification of relevant terms to attract qualified audiences.
  4. Strategic planning: definition of content, technical improvements and priorities.
  5. Guided implementation: monitoring of execution with specialized support.
  6. Monitoring and adjustments: metrics analysis and continuous optimizations.

This approach ensures that every action is measurable and aligned with the company's growth.

What SEO consulting does in practice, and what your company gains from it?

In practice, SEO consulting doesn't just point out improvements: it translates each action into real value for the business. See some examples:

Full website audit

Fixes technical issues that prevent the Google to find your pages.
👉 Result: more indexed pages, increased visibility and qualified traffic that previously never reached your website.

Keyword mapping

Identify the terms your audience actually searches for, prioritizing those with purchasing intent.
👉 Result: more assertive content that attracts visitors ready to become customers.

Competitor analysis

Shows where competitors are gaining ground and where your brand can outperform them.
👉 Result: competitive advantage in strategic searches, winning clicks that previously went to the competition.

Content planning

Define the topics that generate the most authority and engagement in your sector.
👉 Result: greater digital presence, brand recognition and continuous lead generation.

Definition of KPIs

Set metrics such as organic traffic, leads, and conversion rate to track results.
👉 Result: clarity on ROI and assurance that the SEO investment is working.

Strategic support

Monitors execution and adjusts routes whenever necessary.
👉 Result: consistency and predictability, ensuring long-term organic growth.

Advantages of hiring an SEO consultancy

1. Personalized strategy

Every company has different goals and audiences. Consulting ensures a tailored plan for each situation.

2. Correction of technical errors

Unseen issues like broken links, slow or duplicate pages are identified and resolved.

3. Acceleration of results

With targeted actions, you can gain positions on Google faster and increase organic traffic.

4. Reduce costs with paid media

SEO reduces reliance on ads, generating continuous results without cost per click.

5. Knowledge transfer

The internal team learns and gains autonomy, benefiting from the consultancy's knowledge.

Who should hire an SEO consultant?

SEO consulting is recommended for companies that:

  • They need to improve their digital visibility;
  • He has e-commerce and need constant traffic to sell;
  • They are startups in search of scalability;
  • They act on the model B2B and want to generate qualified leads;
  • Have local businesses who want to attract customers from the region.

In all cases, consulting brings clarity and accelerates results.

How much does SEO consulting cost??

The value varies according to:

  • Website complexity;
  • Project scope;
  • Frequency of follow-up.

Common billing models include:

  • One-off project: audit + strategic plan.
  • Monthly fee: continuous monitoring and adjustments.

More important than the price is evaluating the ROI: When applied well, consulting generates traffic, leads and sales that exceed the investment.

SEO consulting is a strategic investment

Hire a SEO consulting means investing in sustainable and predictable growthThis service guarantees accurate diagnosis, personalized strategy, and specialized support to transform websites into solid customer acquisition channels.

While many businesses still rely on paid advertising, those that invest in SEO build a lasting positioning on Google and reduce your customer acquisition costs.

If you want to achieve this difference, follow55 can be your partner.

Talk to our team and discover how our SEO consultancy can transform your digital presence and generate real results for your company.

About the author:
Priscilla Jacovani
Co-Founder & Managing Partner
Strategist with product, technology and business vision, leads operations and positioning at follow55 with a focus on growth, results and innovation.

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