For Good
Digital Products
Maria Candida
We developed the official portal of presenter Maria Cândida, bringing together her trajectory, content and direct connection with the public.
About the Project
follow55 was responsible for the design and development of the official portal of Maria Cândida, a journalist, presenter and content creator with an active voice on topics such as career, self-esteem and female empowerment.
Category
Digital Products
Scope
UX, UI, Front-end and Back-end
Technology
WordPress, HTML5, CS33, JavaScript, PHP
01 Discovery
Overview
We started by actively listening to Maria herself, seeking to translate into visual language and digital structure the human, direct and inspiring tone that she brings to her audience. The proposal was to build a portal that valued content and simplicity, with intuitive navigation and aesthetics in keeping with the strength of her personal brand.
02 Identify
The Challenge
The challenge was to unite multiple fronts of action, TV, lectures, social networks, books and mentoring, in a cohesive space, without compromising the lightness of navigation. The website needed to reflect its identity in an elegant and authentic way, without appearing excessively institutional.
03 Build
The Solution
We developed a responsive and easy-to-maintain portal with a clean, modular layout focused on content scannability. The organization of the sections prioritizes Maria Cândida's pillars of activity, highlighting her biography, projects, videos and ways of directly contacting the public and brands.
04 Results
The Impact
The portal has become a central hub for Maria Cândida's digital presence, strengthening her personal brand and creating a direct connection point with her audience and partners. The experience reflects her essence: authentic, accessible, relevant.
