Creating a website is no longer just about having a presence on the internet. UX Statistics clearly show the direct impact of user experience on the success of a website. Creating a website is no longer just about having a presence on the internet.
Today, it's about creating experiences. UX, or user experience, is the field that concerns itself with how people feel and behave when browsing a page. It is not enough to have a beautiful design. It is necessary to deliver functionality, speed, clarity and fluid navigation.
What perhaps not everyone knows is that all of this has a direct impact on numbers. And it is this data that helps us understand why UX It's not a detail, it's a strategic decision.
We have selected 30 statistics that show how a good UX project can change the course of any digital business.
1. 881% of users are less likely to return to a website after a bad experience
A bad experience can drive away almost 9 out of 10 users.
Source: https://truelist.co/blog/ux-statistics/
2. 90% of users abandon an app due to poor performance
Poor performance leads to loss of users.
Source: https://www.apmdigest.com/nearly-90-percent-surveyed-stop-using-apps-due-to-poor-performance
3. 75% of judgments about a website's credibility are based on its aesthetics
Appearance directly influences user confidence.
Source: https://credibility.stanford.edu/guidelines/index.html
4. Every $1 invested in UX brings a return of $100 (ROI of 9.900%)
Investing in UX is highly profitable.
Source: https://www.forbes.com/sites/forbestechcouncil/2017/01/23/how-ux-is-transforming-business-whether-you-want-it-to-or-not/
5. 321% of customers abandon a brand after a single bad experience
A single failure can cost customer loyalty.
Source: https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
6. 571% of consumers abandon a page that takes more than 3 seconds to load
Loading speed is crucial for user retention.
Source: https://www.drip.com/blog/cart-abandonment-statistics
7. 74% of users are more likely to return to mobile-friendly sites
Mobile compatibility increases user loyalty.
Source: https://www.forbes.com/sites/roberthof/2012/09/25/google-research-no-mobile-site-lost-customers/
8. 94% of first impressions of a website are related to design
Design significantly impacts the user's initial perception.
Source: https://credibility.stanford.edu/guidelines/index.html
9. 70% of companies see UX and customer experience as competitive differentiators
UX is considered a key factor to stand out in the market.
Source: https://www.salesforce.com/news/press-releases/2022/02/07/70-of-organizations-do-not-provide-completely-connected-user-experiences-new-mulesoft-study-reveals/
10. Up to 891,000 users switch to a competitor after a bad experience
A negative experience can lead to immediate loss of customers.
Source: https://www.zippia.com/advice/user-experience-statistics/
11. 70% of users abandon shopping carts due to a bad experience
Problems in the shopping experience result in cart abandonment.
Source: https://baymard.com/blog/ecommerce-checkout-usability-report-and-benchmark
12. 67% of companies point to voice interface as a trend for the next 5 years
Voice interface is becoming a priority in UX.
Source: https://www.gartner.com/en/newsroom/press-releases/2020-12-07-gartner-says-voice-user-interfaces-will-be-a-major-driver-of-ux-in-the-next-five-years
13. 84.61% of designers identify cluttered page design as the most common mistake made by small businesses
Too many visual elements harm the user experience.
Source: https://www.goodfirms.co/resources/web-design-research-small-business
14. 70% of online businesses fail due to poor user experience
Poor UX is one of the main causes of failures in digital businesses.
Source: https://uxcam.com/blog/ux-statistics/
15. 13% of customers share a bad experience with at least 15 people
Negative experiences spread quickly among consumers.
Source: https://www.netomi.com/american-express-wellactually-customer-service-research-study
16. 91% of unhappy customers don’t complain; they simply leave.
Most unhappy customers don’t provide feedback, they just abandon the brand.
Source: https://www.linkedin.com/pulse/91-unhappy-customers-wont-complain-they-just-leave-lee-resources
17. 46.11% of companies recognize that UX design influences web design costs
UX directly impacts project costs and efficiency.
Source: https://www.uxpin.com/studio/blog/ux-design-costs/
18. 86% of shoppers are willing to pay more for an excellent customer experience
A good experience can justify higher prices.
Source: https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html
19. 70% of consumers prefer dark mode settings on digital platforms
Dark mode is a growing preference among users.
Source: https://www.androidauthority.com/dark-mode-popularity-2020-1128960/
20. 38% of people stop interacting with a website if the content or layout is unattractive
The aesthetics of the website directly influences user engagement.
Source: https://www.adobe.com/uk/creativecloud/design/discover/web-design-statistics.html
21. 67% of users say a bad website experience negatively affects their opinion of a brand
The digital experience directly impacts brand perception.
Source: https://www.intechnic.com/blog/100-ux-statistics-every-user-experience-professional-needs-to-know/
22. Approximately $1.4 billion in annual revenue is lost due to slow website loading times
Site speed has a direct impact on revenue.
Source: https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
23. 94% of people don't trust an outdated website
Keeping your website up to date is essential for user trust.
Source: https://www.bluecorona.com/blog/website-design-statistics/
24. 75% of sites that use image carousels on the homepage do not implement it correctly
Poorly implemented carousels can harm usability.
Source: https://baymard.com/blog/homepage-carousel-usability
25. 63,641,300 users have used a chatbot to purchase a product online
Chatbots are becoming a common tool in the purchasing process.
Source: https://www.drift.com/blog/chatbot-statistics/
26. 54% of marketing experts identify too many ads as the top obstacle to a positive user experience
Too many ads can degrade the user experience.
Source: https://blog.hubspot.com/marketing/advertising-statistics
27. Only 551% of companies perform UX testing
Most companies still don't do proper UX testing.
Source: https://www.goodfirms.co/resources/web-design-research-small-business
28. 51% of companies increased their UX research budget by 25%
Investments in UX research are on the rise.
Source: https://uxcam.com/blog/ux-statistics/
29. Without a website, a company can lose up to 80% of potential customers
Digital absence is almost a sentence of invisibility.
Source: https://www.zippia.com/advice/user-experience-statistics/
30. 52% avoid brands that don't have a responsive website
Mobile responsiveness is essential to maintain user engagement.
Source: https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
UX is Strategy: How follow55 Uses UX Statistics to Create Better Websites
Every click is a choice. Every second of waiting is a chance of loss. Every detail of the user journey counts. And that's why follow55 treats design and performance with the seriousness of someone who transforms experiences into results.
We create beautiful, agile, responsive and scalable websites. We design digital presence intelligently, always thinking about the user, the business and the future.
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Let's work together to create digital experiences that really work.
