AI
THE artificial intelligence has become a highly visible issue in recent years. Many professionals fear that this resource will result in unemployment in several areas of the job market.
Before addressing this topic, it is necessary to understand, in fact, what is artificial intelligence and what its role in society is. After all, technological advancement is always intended to benefit us, not threaten us.
Additionally, artificial intelligence programs such as ChatGPT has proven effective in optimizing processes content production. In the areas of Technology and Digital Marketing, this type of tool can be very useful.
Are you curious and want to know more about the capabilities of artificial intelligence and how it can help you optimize your daily processes? Then stay with this article until the end and check out the topics below!
Artificial intelligence is the field of computer science that develops systems capable of simulating human behaviors, such as recognizing patterns, learning from data, making decisions, and solving problems.
Today, we interact with AI in simple situations — unlocking our phones with our faces, asking Alexa for commands, or receiving personalized movie recommendations.
But its impact goes beyond that: it is already transforming entire industries, accelerating processes and opening up new possibilities.
According to the book “Artificial Intelligence” by author Kai-Fu Lee, one of the greatest experts in technological innovation, this new phase of technology promises to bring more benefits than disadvantages to society.
According to the author, “AI will ultimately produce more positive than negative impacts on our society. Think of the tremendous benefits of electricity, cell phones, and the Internet.”
An example of how these tools help us in our daily lives is the fact that you can unlock your smartphone using the facial recognition, which is part of the functions offered by artificial intelligence.
The objective is to ensure an improvement in the quality of life, especially in work routine, since, currently, most artificial intelligences have tools that automate a large part of the processes, allowing many people to earn extra income or even advance their day.
Another example of artificial intelligence that we can mention is Smart Houses, which are not yet popular in Brazil, but are already well known abroad. Smart Houses are automatic houses that allow the owner to simply give commands for tasks to be carried out.
These commands are usually made by voice or via a mobile phone app, and can be useful for turning on the lights, opening the gate, turning on the television and facilitating many other everyday functions.
The basis of AI is in technologies such as:
These technologies are integrated into tools you've probably heard of, such as ChatGPT, the DALL E 2, the Midjourney or the voice assistant Alexa.
AI is increasingly present in real life — and in many cases, without you even realizing it.
See some examples of practical use:
AI is not the future. It is already an active part of our daily lives.
Given that many companies are still out of date when it comes to technology, the presence of Artificial Intelligence can help considerably in numerous ways, such as:
Many new jobs may emerge in the job market, focused on professionals who know how to handle Artificial Intelligence tools.
In marketing and technology, AI is a strategic ally. It accelerates content production, personalizes campaigns, and offers data-driven insights.
Some applications:
AI allows teams to focus on the strategic, while AI takes care of the operational.
This is a common — and legitimate — question. While task automation is a reality, AI still needs direction, context and human supervision.
She is powerful, but she doesn't have:
Furthermore, the best results come from collaboration between humans and machines. The professional who knows how to use AI as an ally has a competitive advantage.
The trend is clear: AI can’t replace humans — but professionals who use AI can replace those who don’t.
With more and more intelligent solutions emerging, artificial intelligence is already an essential skill for the present and the future. Mastering its use opens doors in marketing, design, programming, education, management and much more.
At follow55, we use AI strategically to drive results in data and automation. Talk to our team and discover smart solutions to optimize processes and results.
AI
