Maria Candida

About the project

follow55 was responsible for the design and development of the official portal of Maria Cândida, a journalist, presenter and content creator with an active voice on topics such as career, self-esteem and female empowerment.

01 Discovery

Overview

We started by actively listening to Maria herself, seeking to translate into visual language and digital structure the human, direct and inspiring tone that she brings to her audience. The proposal was to build a portal that valued content and simplicity, with intuitive navigation and aesthetics in keeping with the strength of her personal brand.

02 Identify

The Challenge

The challenge was to unite multiple fronts of action, TV, lectures, social networks, books and mentoring, in a cohesive space, without compromising the lightness of navigation. The website needed to reflect its identity in an elegant and authentic way, without appearing excessively institutional.

03 Build

The Solution

We developed a responsive and easy-to-maintain portal with a clean, modular layout focused on content scannability. The organization of the sections prioritizes Maria Cândida's pillars of activity, highlighting her biography, projects, videos and ways of directly contacting the public and brands.

04 Results

The Impact

The portal has become a central hub for Maria Cândida's digital presence, strengthening her personal brand and creating a direct connection point with her audience and partners. The experience reflects her essence: authentic, accessible, relevant.