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Framework follow55

Diagnosis of
Digital Reputation

We map where your brand appears and where it's invisible on Google, social media, review sites, and AI platforms like ChatGPT and Gemini.

Today, your company is valued by People and algorithms.

When someone searches for your brand, they find much more than just your institutional website. They find Google results. They find LinkedIn. They find reviews on Google Business Profile. They find answers generated by AIs like ChatGPT, Gemini, and Perplexity. Each of these channels tells a different story about your brand.

If these versions aren't aligned, your company loses opportunities even before the first contact.

What we analyzed

To the six areas which we assessed in your diagnosis.

In each area, we identify how your brand is being perceived, where it's losing presence, and what can be done to regain authority. The six systems work together. When one fails, the rest lose strength.

01
01 · Interpreted by Humans

System Memory

How your brand is remembered by people.
It strengthens brand recall, recognition, human authority, and endorsement.
Environments
LinkedIn, Instagram, events, networking, communities, WhatsApp, word of mouth.
Risk
Your brand is no longer remembered by the market.
How does follow55 analyze?
Social presence, brand perception, leadership relevance, engagement, and signs of authority.
Key question
When someone thinks about the problem we solve, does our brand come to mind?
02
02 · Interpreted by humans + platforms

System Validation

How does your brand convey trust to those researching you?.
It strengthens trust, credibility, and professional perception.
Environments
Website, Google Business Profile, Instagram, LinkedIn, reviews, case studies, media.
Risk
Your company conveys insecurity or a lack of authority.
How does follow55 analyze?
Audit of digital presence, visual and verbal consistency, UX, online reputation, and social proof.
Key question
When people research our company, does it inspire confidence?
03
03 · Interpreted by machines + technical systems

System Integrity

Does the technical structure of your website help or hinder your digital presence?.
It strengthens the technical structure, stability, and reputational protection.
Environments
Google Search Console, PageSpeed, browsers, servers, indexers, crawlers.
Risk
Technical problems harm discovery and reputation.
How does follow55 analyze?
Technical analysis, technical SEO, speed, security, crawling, indexing, and digital health.
Key question
Does our infrastructure strengthen or harm our reputation?
04
04 · Interpreted by algorithms + search engines

System Discovery (SEO and AEO)

If your brand appears when someone searches for your category, both in Google search results (SEO) and in featured and assistant answers (AEO).
It strengthens the ability to be found organically and to become the direct answer to a search.

Environments
Google, Bing, YouTube, organic search, featured answers, People Also Ask, and assistants.
Risk
Invisibility in search engines and reliance on paid media to be found.
How does follow55 analyze?
SEO (being found in search engines) and AEO (being the featured answer and in search assistants): thematic authority, content, keywords, architecture, and answer structure.
Key question
When someone searches for our category, does our brand appear, or rather, does it become the result?
05
05 · Interpreted by artificial intelligence

System Interpretation (GEO)

How ChatGPT, Gemini, Claude, and other AIs understand, describe, and recommend your company.
It strengthens semantic clarity, context, and the chance of being cited by AIs.
Environments
ChatGPT, Gemini, Perplexity, Claude, Generative AI, LLM systems.
Risk
AIs don't understand your brand, describe it incorrectly, or simply don't mention you.
How does follow55 analyze?
GEO (Generative Engine Optimization), optimization for being cited by AIs: semantic analysis, entities, FAQs, structured data, contextual consistency, and generative presence.
Key question
Do artificial intelligences understand who we are and cite us when asked about our category?
06
06 · Interpreted by its own ecosystem

System Stay

How much of your digital presence depends on you, and how much depends on third-party platforms?.
It strengthens the development of proprietary digital assets.
Environments
CRM, newsletter, automations, lead generation, community, first-party data
Risk
Excessive reliance on external platforms.
How does follow55 analyze?
Digital maturity, proprietary assets, automation, retention, and data intelligence.
Key question
If the platforms change tomorrow, what will remain ours?

HOW WE APPLY

From analysis to action plan, in three stages.

You leave with a complete diagnosis of your digital presence and an operational plan of what to do first.

01

Mapping

We analyze how your brand appears on Google, LinkedIn, Instagram, Google Business Profile, generative AI, and your own channels. We identify where your presence is strong, where it is invisible, and where there are technical risks.

02

Prioritization

Instead of an endless list of improvements, we deliver the 3 to 5 actions that will generate the most impact on your digital reputation. Ordered by priority, cost, and return on investment.

Executive report

03

Implementation plan

A roadmap with clear responsibilities, deadlines, and metrics. You decide whether to execute it internally or if you want follow55 as an execution partner.

Executive plan + optional support

Who is it for? the diagnosis?

The Digital Reputation Diagnosis is designed for CEOs, partners, and marketing leaders who are experiencing at least one of the scenarios below.

01

They are investing, but they are losing market share.

They continue investing in marketing, but the brand appears less frequently on Google, isn't mentioned by AIs like ChatGPT, and is losing ground to competitors you didn't consider relevant before.

02

They don't know where to begin.

They know the digital environment has changed (generative AI, new search habits) but they lack clarity on what this specifically means for their company and what concrete action to take first.

03

They are held hostage by the platforms..

They feel they are too exposed to changes from Google, Meta, or TikTok, and want to build a digital presence that is less dependent on these channels, based on their own leads, community, and CRM.

Let's talk

Ready to see? where your brand
Is it losing presence?

In a 15-minute conversation, we understand your company's context and can indicate whether a Digital Reputation Diagnosis makes sense for you.

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