TasteWay
About the project
Aucta was born with a clear positioning: to act in capital decisions. Debt. Equity. Value Creation. But there was a problem. None of this was organized as a brand.
Category
Growth Lab
Digital Parts
Scope
Strategic naming, Complete visual identity, Typographic system, Verbal territory, Communication guidelines
Technology
01
Discovery
The financial market is predictable.
Same language.
Same aesthetic.
Same promises.
Too complex.
Not very clear.
THE Aucta He needed to position himself from another place.
More technical.
More direct.
More reliable.
02
Challenge
The challenge wasn't to create a brand.
It was about structuring perception. Aucta didn't want to seem like a traditional financial consultancy. It wanted to be perceived for what it truly is:
A decision-making partner.
Someone who organizes pathways, not someone who "sells solutions.".
03
Define
We didn't start with the visual aspect.
It started with the meaning.
AUCTA comes from “augere” — to grow.
But not just any growth.
– Growth through method.
– With structure.
– With decision.
From this, we organized everything into three pillars:
- Debt
- Equity
- Value Creation
Not as services.
But as a system.
- Logo
- Brand Manual
