TasteWay

The app that transforms hunger into destiny.

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TasteWay — when discovering where to eat becomes a personalized experience.

From idea to complete product: how follow55 co-created TasteWay's digital and operational presence, from naming and branding to technology, strategy, and relationships with users and restaurants.

01 Discovery

The problem that
we identified

Key insight:
Many people want to explore new culinary experiences, but don't know where to start. Social media offers noise, scattered opinions, and too much information.

Consequence:
Users waste time searching, restaurants miss out on relevant discoveries, and unique restaurants become invisible.

Initial project challenge:
It was necessary to create one A platform that understands users and shortens the distance between desire and real experience., curated human guided by technology.

02 How follow55 helped

End-to-end partnership vision

03 What is TasteWay

Purpose, promise, and experience

4 Key Deliverables and Why They Matter

Key deliverables
and why do they matter?

Branding and Naming

It wasn't just about "defining a pretty name": it was about defining a name that embodies the product's purpose and connects emotionally with users and restaurants.

Digital Product and Experience

The interface and the product were structured with the following in mind:
– Quick decision: suggests frictionless experiences
Continuous customization
– Visual narrative that reinforces discovery
All of this has helped TasteWay gain traction since its launch.

CRM & User Journey

Strategies designed to make it TasteWay to accompany the user throughout their entire journey, from the first click to recurring use and social sharing.

05 The impact

Qualitative result
and quantitative

Positioning that stands out:

THE TasteWay It has gone from being "just another restaurant app" to a purposeful and unique gastronomic discovery tool.

Value measurement:

– A platform that speaks directly to the desire to explore food.
– An engaged community of food lovers
– Real relevance for partner restaurants
– Practical, customized, and scalable product