For Good
TasteWay — when discovering where to eat becomes a personalized experience.
From idea to complete product: how follow55 co-created TasteWay's digital and operational presence, from naming and branding to technology, strategy, and relationships with users and restaurants.
Category
Growth Lab
Digital Parts
Digital Products
Scope
Product Strategy, Branding, UX/UI, Front-end, Back-end, Growth and CRM
Technology
React Native, Laravel
01 Discovery
The problem that
we identified
Key insight:
Many people want to explore new culinary experiences, but don't know where to start. Social media offers noise, scattered opinions, and too much information.
Consequence:
Users waste time searching, restaurants miss out on relevant discoveries, and unique restaurants become invisible.
Initial project challenge:
It was necessary to create one A platform that understands users and shortens the distance between desire and real experience., curated human guided by technology.
02 How follow55 helped
End-to-end partnership vision
03 What is TasteWay
Purpose, promise, and experience
4 Key Deliverables and Why They Matter
Key deliverables
and why do they matter?
Branding and Naming
It wasn't just about "defining a pretty name": it was about defining a name that embodies the product's purpose and connects emotionally with users and restaurants.
Digital Product and Experience
The interface and the product were structured with the following in mind:
– Quick decision: suggests frictionless experiences
Continuous customization
– Visual narrative that reinforces discovery
All of this has helped TasteWay gain traction since its launch.
CRM & User Journey
Strategies designed to make it TasteWay to accompany the user throughout their entire journey, from the first click to recurring use and social sharing.
05 The impact
Qualitative result
and quantitative
Positioning that stands out:
THE TasteWay It has gone from being "just another restaurant app" to a purposeful and unique gastronomic discovery tool.
Value measurement:
– A platform that speaks directly to the desire to explore food.
– An engaged community of food lovers
– Real relevance for partner restaurants
– Practical, customized, and scalable product
