SEO
Have a technical SEO checklist It's essential for anyone who wants to rank well on Google in 2025. Without it, invisible errors can compromise performance and online visibility.
THE Technical SEO It's the foundation that supports any digital strategy. It ensures that Google can crawl, index, and correctly interpret your pages.
In this guide, you will find a 20-item advanced technical SEO checklist, designed to ensure that companies don't make mistakes in the most critical optimization points.
Imagine your website is a store. You can have the prettiest window display (content) and great flyers posted around town (backlinks). But if the door is stuck, the shelves are disorganized, and the cashier doesn't work, your customers will abandon you.
This is what technical SEO solves: remove invisible barriers so that both users and Google can navigate, understand, and trust your site.
Check LCP, FID and CLS with the Google PageSpeed Insights.
Slow or unstable websites lose relevance in rankings.
Make sure all pages are responsive and work well on mobile devices.
Remember: Google also indexes the mobile version.
Make sure your site is 100% over HTTPS. Insecure pages are penalized and drive users away.
Short, descriptive URLs organized in a clear hierarchy.
Avoid confusing parameters and meaningless numeric IDs.
Submit the sitemap to Google Search Console.
Include only relevant pages and review whenever new ones are created.
Ensure important pages are not blocked.
A common mistake is to prevent critical sections from being tracked.
Avoid duplicate content on product, category, or parameter pages.
Set the main URL with .
Use 301 for permanent redirects and avoid multiple chains.
Poorly executed redirects harm indexing.
Fix or redirect broken links regularly.
Use Search Console or Screaming Frog to locate.
Compress images, use efficient caching, and minify scripts.
Slow pages affect conversion rate and SEO.
Apply Schema.org to products, articles, FAQs, events, and reviews.
This increases the chances of rich snippets on Google.
Each page should have a single H1 and subheadings organized in H2/H3.
This improves readability and interpretation by Google.
Create connections between related pages and distribute authority.
Internal links help with navigation and ranking.
Use descriptive ALT attributes and smart compression.
Heavy images are one of the biggest performance villains.
Assess whether your site needs AMP pages for mobile performance.
Especially useful on content and news sites.
Monitor the time Googlebot spends on irrelevant pages.
Ensure your crawl budget is used on strategic pages.
Implement clear and consistent breadcrumbs.
This gets better UX and helps Google understand the hierarchy.
Analyze Googlebot's log file accesses. This advanced practice reveals exactly how the bot views your website.
Configure Google Analytics 4 and Search Console correctly.
Without reliable data, there is no way to measure results.
Conduct audits every six months. Technical SEO requires constant maintenance.
This checklist should be used as living document, always updated as new Google guidelines emerge.
In 2025, there is no room for slow, insecure, or poorly structured websites. Technical SEO is the foundation that guarantees traceability, performance and user experience.
Following this advanced 20-item checklist, your company will have clarity on what to review and how to keep the website competitive in search engines.
If you want to apply these practices efficiently, rely on experts.
Talk to the follow55 team and discover how our team can implement end-to-end technical SEO to generate solid digital results.
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