How to choose the best company for website and app development

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September 2, 2025
Written by:
Felipe Marcos
Co-Founder & CTO
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See the main criteria for choosing the right website and application development company and ensuring digital results that generate value for your business..

Find the best company for website and app development is a common challenge for managers and entrepreneurs who know the importance of a digital presence.

A well-built website or functional app can be the difference between attracting customers, generating sales, and building authority, or losing ground to competitors.

But with so many options on the market, how do you know which partner is ideal for your project?
In this article, you'll learn the criteria that should guide your choice and what to consider to avoid falling into traps.

Why choosing the right company for website and app development makes a difference?

Hiring a company without the necessary experience can result in:

  • schedule delays;
  • unexpected additional costs;
  • technical failures;
  • and even the need to redo the entire project.

On the other hand, choosing the company right guarantees:

  • a quality final product,
  • strategic alignment with business objectives,
  • ongoing support,
  • scalability for the future.

In other words, it's not just a matter of design or programming. It's about having a solution that truly generate value for the business.

Criteria for choosing the best company for website and app development

1. Proven experience and portfolio

Analyze whether the delivered projects have quality, good usability, and results.

2. Work methodology

Understand how the company conducts projects:

  • carries out requirements gathering,
  • offers prototypes,
  • works with agile methodologies.

This ensures transparency and avoids surprises along the way.

3. Specialization in UX/UI

Websites and apps can't just look pretty. They need to be easy to use, fast, and focused on the user experience.
A company specialized in UX/UI adds a competitive edge to your digital product.

4. Technological capacity

Check if the company is proficient in different languages and frameworks.
This gives you the flexibility to choose the solution that best suits your project, whether in front-end, back-end or mobile.

5. Support and maintenance

The launch is just the beginning. It is essential that the company offers ongoing maintenance, updates and bug fixes.
This ensures longevity and scalability of your product.

6. Integration with business and marketing

A good development company doesn't just focus on code. They must understand your business's marketing, sales, and growth objectives.
This way, each feature created will be aligned with your company's digital strategy.

Common mistakes when hiring a development company of websites and applications

  1. Choose only by the lowest price – cheap can turn out to be expensive if the project does not meet expectations.
  2. Ignoring deadlines and schedules – without clarity about deliveries, the risk of delays is enormous.
  3. Not evaluating the team – often the commercial is excellent, but the technical team does not have enough experience.
  4. Focus only on design – aesthetics matter, but performance, security and scalability are essential.

The strategic value of choosing the right company for your website or app

  • One well-developed website is your digital showcase: it generates trust, attracts leads and can be optimized for SEO.
  • One efficient application builds customer loyalty, improves user experience, and can open up new revenue channels.

Choosing the right company means turning technology into real growth for the business.

How to compare proposals from different companies

  • Analyze not only the price, but also scope of deliveries, deadlines and support.
  • Ask for clarity on methodologies, steps and responsibilities.
  • Evaluate whether the company suggests improvements or simply fulfills orders.
    Consulting firms tend to deliver projects that are more aligned with the market.

Checklist: Choosing the best company for website and app development

✅ Consistent portfolio and success stories.
✅ Clear and agile methodology.
✅ Multidisciplinary team (design, technology, UX).
✅ Maintainability and ongoing support.
✅ Alignment with business objectives.
✅ Clarity in deadlines, scope and cost.

The right choice defines the success of the project

When choosing a company to develop websites and apps, make a technical and strategic decision, considering the growth and competitiveness of your business.

The ideal partner must unite technical expertise, business vision and focus on user experience to transform ideas into scalable digital solutions.

If you are looking for that difference, follow55 can help.

Talk to the follow55 team and discover how our team of experts can create custom websites and applications to accelerate your company's digital growth.

About the author:
Felipe Marcos
Co-Founder & CTO
Known for transforming challenges into scalable solutions, he combines technical expertise and strategic vision, leading teams focused on excellence and results.

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