Top Technical SEO Tools: How to Use Search Console, Screaming Frog, and Lighthouse

Understand how the main technical SEO tools help identify errors, optimize performance and improve your website's ranking on Google.

To the technical SEO tools are essential for anyone looking to gain visibility on Google in 2025. They allow you to diagnose errors, optimize performance, and ensure efficient indexing.

Among the various options available, three stand out: Google Search Console, Screaming Frog and Google Lighthouse.

In this article, you'll learn how each one works and how to apply them in practice to improve results.

Why Use Technical SEO Tools?

Before detailing each solution, it's worth understanding the role of these tools. They allow you to:

• Detect indexing errors;
• Analyze loading, mobile, and Core Web Vitals performance;
• Review technical aspects such as redirects, tags and meta descriptions;
• Measure results after implementing optimizations.

In practice, the technical SEO tools work as a site x-ray, showing where the bottlenecks are and how to fix them.

Google Search Console: Google's official view of your website

THE Google Search Console (GSC) is the most important free tool for any SEO strategy. It shows how Google views your site, providing official indexing, error, and performance data.

Main features of Search Console:

• Indexing coverage: valid, error or deleted pages.
• Performance: clicks, impressions, CTR and average keyword position.
• Core Web Vitals: speed and user experience metrics.
• Sitemap: shipping and monitoring.
• Internal and external links: analysis of authority and relevance.

How to use Search Console in practice:

• Configure property → add your domain to GSC.
• To send sitemap → ensure Google crawls the correct pages.
• Check coverage reports → identify pages with crawl errors.
• Monitor Core Web Vitals → optimize speed and UX.
• Track performance by keyword → find out which terms you already rank for and how to improve.

Practical example: An e-commerce company that identified 300 product pages excluded due to a sitemap error was able to correct the problem and increase organic traffic by 35% in 2 months.

Screaming Frog: Complete technical analysis of each page

THE Screaming Frog is one of the most popular tools for technical SEO audit. It works like a crawler, simulating Googlebot's navigation on your website and listing all the technical elements.

Screaming Frog's main features:

• URL Analysis: identifies status codes (200, 301, 404).
• Meta tag verification: titles, descriptions, headings.
• Content duplication detection.
• Redirection audit.
• Canonical verification.
• Exportable reports to Excel/Sheets.

How to use Screaming Frog in practice:

1. Run a crawl on your website → just enter the main URL.
2. Check 404 errors → redirect or fix broken links.
3. Review titles and goals → identify duplicates or missing items.
4. Confirm canonical → avoid duplication problems.
5. Analyze click depth → Pages more than 3 clicks from the home page may lose relevance.

Practical example: A blog with over 800 articles discovered via Screaming Frog that 20% had no meta descriptions configured. After the correction, 18%'s organic CTR increased.

Google Lighthouse: Focus on Performance and Experience

THE Google Lighthouse is a free tool integrated into Chrome DevTools. Its focus is on analyzing performance, accessibility, best practices and basic SEO.

Main features of Lighthouse:

• Overall website performance.
• Core Web Vitals in detail.
• Accessibility and usability.
• Good security and code practices.
• On-page SEO checklist.

How to use Lighthouse in practice:

1. Open the Chrome DevTools (F12 → Lighthouse tab).
2. Generate a report of the desired page.
3. Analyze performance, accessibility, and SEO scores.
4. Fix recommendations: large images, blocking scripts, missing ALT attributes.
5. Run new tests to check for improvements.

Practical example: an institutional website that loaded in 7 seconds reduced that to 2.5 seconds after applying Lighthouse recommendations, increasing the average time on page by 40%.

How to combine technical SEO tools

These three solutions complement each other and should be used together:

• Search Console → macro view, official Google data.
• Screaming Frog → detailed page-level diagnostics.
• Lighthouse → real-time performance and experience analysis.

Combining these technical SEO tools, you cover indexing, technical auditing, and performance, ensuring a complete overview of the website's health.

Trends in the use of technical SEO tools in 2025

• AI Integration: increasingly intelligent tools to suggest automatic corrections.
• Audit automation: crawlers running continuously on large websites.
• Integrated real-time reporting: uniting technical and business data.
• Focus on UX: direct measurement of the impact of SEO on user experience.

Technical SEO tools are essential for growth in 2025

To the technical SEO tools are fundamental allies for those seeking better positions on Google.
With Search Console, Screaming Frog and Lighthouse, your company guarantees traceability, speed and a superior user experience.

If you want to apply these practices efficiently, follow55 can be your strategic partner.

Talk to the follow55 team and discover how to transform technical diagnostics into real results for your digital business.