SEO
Google Search Console: How to Use the Tool to Boost Your SEO Strategy
March 24, 2025
SEO
THE Google Search Console is one of the most powerful — and often underutilized — tools when it comes to SEO.
More than identifying errors, it allows you to interpret how Google sees your website, revealing valuable ways to improve organic performance and strategically expand your digital presence.
If you want to turn technical data into smart decisions and gain relevance in search engines, this article is for you.
What you will find here:
Formerly known as Webmaster Tools, Google Search Console is a free platform offered by Google to help website administrators analyze and optimize the online presence of their pages.
It allows you to:
It's like a technical dashboard, where Google shows you exactly what's working — and what needs attention.
This Google tool is perfect for you to count on the help you need to ensure your website is found and indexed correctly and be in the searches of your conceivable customers.
Search Console is made up of a series of reports and features. It acts as a bridge between your website and Google's algorithm, pointing out flaws, bottlenecks and opportunities for improvement.
Some of the most relevant features include:
This data helps guide practical SEO actions, with a focus on technical performance and organic visibility.
The real power of Search Console is in its ability to generate strategic insights. Here are some ways to apply your data to improve your positioning in search results:
Analyze your performance report to find out which terms users are finding your site for—and which ones have potential for growth. Optimize existing content around these opportunity keywords.
Indexing errors can compromise the performance of important pages. Use the Coverage report to identify excluded URLs, incorrect redirects, or pages with 404 errors.
The “Experience” tab shows whether your site meets Google’s UX criteria, such as loading speed, visual stability, and mobile responsiveness. Adjustments here directly impact your technical SEO.
Track mobile usability, page coverage, and security alerts. Sites that deliver a solid experience are rewarded in the rankings.
This tool is based on a core set of tools that communicate the following items to users:
Knowing this, it is possible to understand some essential principles regarding the use of Google Search Console. See below what these principles are and clear up any doubts you may have!
To be clear, you need to keep in mind exactly how your site is indexed and crawled by Google, not to mention that it allows other relevant information about the performance of the pages to be displayed.
This will ensure greater clarity regarding SEO optimization and whether the strategy being followed is on track and likely to be successful, or not.
Due to the advancement of technology and the various updates, it is best not to get attached to specific tools, as they can be discontinued after a period of time.
It is essential to understand how the platform works and know how to use it to ensure the best possible use. Therefore, objectively, Google's tool's main function is to balance and measure the layout of your website in relation to Google's vision.
It is worth noting that the greater the dedication of the entire team in relation to the recommendations of the Google Search Console, the greater the chances of obtaining satisfactory results in relation to SEO, which automatically guarantees good results for businesses.
It is extremely important not to put off until later what can be better resolved if done now. Thus, the platform's reports objectively demonstrate the problems faced by the website and the necessary changes.
Therefore, the sooner you take action to ensure the necessary improvements, the better. The first task after obtaining such data is to process it as needed and resolve a possible problem or take advantage of what has been successful in other projects.
More than a technical tool, Google Search Console is a strategic resource. It translates how Google Search Console works algorithms into actionable data that, if interpreted correctly, puts your business one step ahead in the digital environment.
If you want to be at the top of the results without relying exclusively on paid media, Start using Search Console with strategic intelligence right now.
THE follow55 is a specialist in performance SEO. We work with data-driven strategies and technologies to position your brand in a relevant and lasting way in search engines.
So, if you want to improve the position of your business, website or blog in Google search engines to gain organic traffic, without investing so much in paid media, get in touch with us and learn about our SEO strategies!
