Customer service application development: why invest?

Technological resources are increasingly being incorporated into people's daily lives. Even simple tasks, such as making a grocery list or remembering to drink water, can be managed by mobile apps.

According to data provided by the consultancy App Annie, Brazilians spend, on average, three hours a day using apps on their smartphones. Furthermore, surveys conducted by the company indicate that users in the country keep around 70 to 80 applications installed, with the actual average usage being 30 apps.

Faced with such expressive numbers, companies of all segments and sizes must face the application development as a strategic point of operation. Areas such as customer service, for example, need to have interaction channels that are aligned with the consumer profile, making investment in apps an assertive decision.

If you want to know more about the importance of developing an application for customer service and the advantages your company will have by making this investment, continue reading this article until the end!

Mobile market grows in public preference

Since the popularization of smartphones around the world, mobile apps have become part of users' daily lives. The growth of this market has a lot to do with the facilities and features that these channels have offered to the public, meeting different needs.

Currently, app development continues to expand. According to information released by Pew Research, the app industry is expected to generate around US$6.3 trillion by 2021 worldwide.

The interesting thing about this channel is that it can be used in strategic areas, such as customer service, and by companies in all segments. In addition, application development is no longer a resource available only to large corporations, as there are companies specialized in this work that can combine efficiency and competitive values.

Customer service application development can transform the relationship center

Another reason to invest in developing a customer service app is directly related to optimizing the call center. By having an excellent app as a partner, the company will have many advantages, such as:

• Serving more customers per period, without compromising the quality of service;
• Expansion of resolving power;
• Reduced overload on other channels, such as telephone and email;
• Channel also used in the sales strategy;
• Greater customer satisfaction, as the company now offers the practicality and speed that are characteristic of mobile.

Focus on consumer experience through apps

Ensuring a positive customer experience is one of the main goals of entrepreneurs today. Therefore, companies cannot ignore the most successful channels with the public, such as apps.

Investing in the development of a customer service application is an opportunity for brands to improve their consumers' experience, offering them an agile, informative and effective relationship in one of the most widely used means of communication today.

Not to mention that entering The mobile market is essential for companies looking to stand out and position themselves strategically as innovative companies that are aware of trends.

In today's article, we present some reasons that show why investing in the development of a customer service application is a good deal for companies.

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