Sandbox
About the project
follow55 was responsible for the UX, UI, front-end and back-end of the institutional website of Zapien, a Brazilian startup that offers artificial intelligence solutions for customer service and sales operations. The project aimed to build a digital presence aligned with the brand's technological and innovative proposal, valuing its performance in the AI and automation ecosystem.
Category
Website
Scope
UX, UI, Front-end and Back-end
Technology
WordPress, PHP, MySQL
01 Discovery
Overview
As Zapien was a start-up company, the starting point was to structure a solid and strategic digital presence from the first contact with the public. Based on the brand manual, we conduct a process of benchmarking, construction of CSD Matrix and clear definition of objectives and positioning. The proposal was to create a digital journey that conveyed technology, innovation and clarity about the company's value in the AI ecosystem.
02 Identify
The Challenge
The main challenge was to transform the value proposition of Zapien — a Brazilian artificial intelligence startup focused on customer service and sales — into a straightforward, modern and accessible website. We needed to communicate a technological solution in clear yet sophisticated language, capable of conveying authority to companies and startups looking for automation.
03 Build
The Solution
We developed Zapien's institutional website with a focus on scannability, visual lightness and technological flexibility. The structure was built based on UX and performance best practices, with fluid navigation, technical visuals and a structure designed to evolve as the brand grows.
05 Results
The Impact
The new website allowed Zapien to present itself to the market with an image consistent with its innovation proposal. The solution served as a basis for commercial approaches, institutional validation and as a hub for future content and updates. A strategic project to consolidate its digital presence from the beginning.
