TasteWay

01 Discovery

The problem that
we identified

Key insight:
Many people want to explore new culinary experiences, but don't know where to start. Social media offers noise, scattered opinions, and too much information.

Consequence:
Users waste time searching, restaurants miss out on relevant discoveries, and unique restaurants become invisible.

Initial project challenge:
It was necessary to create one A platform that understands users and shortens the distance between desire and real experience., curated human guided by technology.

02 How follow55 helped

Partnership vision
end to end

We didn't just make an app. We built, together with the client, a smart gastronomic guide and a vibrant culinary community.

Layers of action:

Insight and Naming: We define the name, purpose, and positioning based on meaning and brand potential.

Complete branding: Visual identity, voice, guidelines, and user manual designed to resonate with food lovers.

Digital product strategy and UX/UI: App and landing page designed in co-creation with the client, focusing on discovery, personalization, and engagement.

Technology & Development: Robust construction with layers of curation + learning to taste.

Growth and launch: We design and implement strategies for engagement, communication, and accelerating visibility.

Social & Community: Content and interactions that enhance the feeling of belonging to the gastronomic culture.

Smart CRM: Comprehensive strategies for user journey, ongoing engagement, and retention.

03 What is TasteWay

Purpose, promise
and experience

TasteWay It's a gastronomic discovery platform that combines human curation and smart technology to understand the user's taste and suggest places that match their current mood.

Value for users:

– Curated by experts
Suggested based on taste and preferences.
Personalized experiences
Active participation in the community (evaluations, sharing)

Value for users:

– Segmented visibility
Connecting with users who match the restaurant's profile.
– Inclusion in a lived experience, not just a listing.

4 Key Deliverables and Why They Matter

Key deliverables
and why do they matter?

Branding and Naming

It wasn't just about "defining a pretty name": it was about defining a name that embodies the product's purpose and connects emotionally with users and restaurants.

Digital Product and Experience

The interface and the product were structured with the following in mind:
– Quick decision: suggests frictionless experiences
Continuous customization
– Visual narrative that reinforces discovery
All of this has helped TasteWay gain traction since its launch.

CRM & User Journey

Strategies designed to make it TasteWay to accompany the user throughout their entire journey, from the first click to recurring use and social sharing.

05 The impact

Qualitative result
and quantitative

Positioning that stands out:

THE TasteWay It has gone from being "just another restaurant app" to a purposeful and unique gastronomic discovery tool.

Value measurement:

– A platform that speaks directly to the desire to explore food.
– An engaged community of food lovers
– Real relevance for partner restaurants
– Practical, customized, and scalable product