Cadbim

01 Rebranding

How do you modernize a brand without disconnecting it from its history?

Expectations
Upon turning 17, Cadbim needed to translate its technical maturity and solid trajectory into a more current, modern brand aligned with the digital landscape. The challenge was to evolve the perception while preserving its authority.

Solution
Follow55 conducted a strategic alignment process with Cadbim's leadership to understand business expectations and needs.

The result was a cleaner, more versatile and contemporary visual identity, designed to work across all of the brand's touchpoints.

The color palette was expanded to allow for greater flexibility and strengthen the visual identity. In addition, the typography was simplified, reinforcing modernity, technology, and innovation.

02 A new strategy for Cadbim

When communication needs to keep pace with brand evolution.

Key insight
With the new visual identity implemented, the communication needed to reflect the same level of maturity.

Brand and message needed to go hand in hand.

As?
Follow55 started the project with a diagnosis in-depth study involving:

• Market benchmark
• Interviews with collaborators
• Interviews with clients
• Quantitative research

The objective was to build a complete X-ray of current brand perception and identify strategic opportunities and positioning gaps.

Deliverables

• New verbal identity
• Communication strategy for touchpoints
• Digital content strategy (social media and blog)
• Monthly editorial calendar
• Development of strategic content.

03 Results in the first year

When visual identity is consistent
Strategy and strategy work together.

Instagram
+294% range
+428% engagement

LinkedIn
+139,21% range
+384,21% engagement

YouTube
+206% views

Blog – Search Console
+27,18% improvement in average position

Follow55 was crucial in repositioning Cadbim in the market, translating our technical expertise into a solid, strategic digital presence aligned with our growth objectives.
Rodrigo Mioni, CEO of Cadbim