Pley By Ney / Neymar Jr.

About the project

“Pley By Ney” is a line of healthy, low-calorie beverages created by Neymar Jr. in partnership with Tial. Our challenge was to create and develop a website aligned with this irreverent personality. The brand combines lifestyle, well-being, and attitude in a product designed for those who want lightness without sacrificing flavor.

01 Discovery

Overview

Play By Ney It's the new beverage brand of Neymar Jr., created in partnership with Tial. A light, refreshing drink full of attitude, made for those who live each day with energy and joy. follow55 He was responsible for creating and developing the brand's official website, a project designed to translate this lifestyle through design and micro-interactions, and a light and approachable language.

02 Identify

The Challenge

The challenge was to launch a brand unlike any other in the healthy beverage market, combining the worlds of sports, wellness, and authenticity. Neymar Jr. in a single digital experience. The website needed to have soul, to reflect the voice of PLAY (“light and active life”) while simultaneously delivering creativity, scalability, and clarity, without relying solely on the athlete's image.

03 Build

The Solution

The official website of Play By Ney It was developed by follow55 With a total focus on experience. Every detail, from information architecture to UX writing, was designed to translate the energy and lightness of the brand. The design, created from the branding developed by Rebu.work, The website came to life in the digital environment through vibrant colors, expressive typography, and micro-interactions that bring movement to navigation. The result is a light, dynamic, and modern website, a faithful digital translation of Neymar Jr.'s lifestyle for the brand. Play By Ney.

Visit the website:
https://pleybyney.com.br/

Play By Ney / Neymar Jr.