Tial

About the project

Tial is a Brazilian beverage brand (juices, nectars, and coconut water) known for its fruit-based, preservative-free products, and the new website needed to reflect exactly that. Follow55 was responsible for the entire UX/UI process, both front-end and back-end, creating a lightweight, fluid digital platform aligned with the brand's new positioning.

01 Discovery

Overview

The new website of AuntThis marks a strategic turning point: communicating the brand's new positioning with a digital presence that matches its purpose. With fluid navigation, optimized architecture, and micro-interactions, the project was developed to unite performance, design, and storytelling, transforming the rebranding into a complete digital experience.

02 Identify

The Challenge

Translating Tial's new positioning to the digital environment required more than just a pretty layout; it was necessary to create an experience that expressed the lightness, naturalness, and freshness of the brand, without sacrificing technical efficiency and usability.

03 Build

The Solution

THE follow55 It developed a user-centered architecture. The user interface (UI) design was conceived to reflect the new rebranding, emphasizing natural elements, organic typography, and colors that convey vitality.
On the front-end, micro-interactions make the experience more engaging, while the back-end is structured to ensure speed, stability, and ease of content management.

Visit the website:
https://tial.com.br/