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How to create a successful startup: a practical guide to getting your idea off the ground

May 7, 2023
como criar uma startup

Successful startups don't happen by chance. See the essential step-by-step guide to transforming your idea into a scalable business that's attractive to investors.

Create a startup Success requires more than having a good idea: it requires planning, purpose and strategic clarity.

Many companies that dominate the market today — such as Google, Facebook and Netflix — started out as small projects, but with big differences.

The good news is that you doesn't have to be in Silicon Valley to achieve significant results. With the right steps, it is possible to structure your startup with a focus on solving real problems, attracting investors and scaling your solution efficiently.

In this article, we have put together a simple and effective step-by-step guide for anyone who wants to get their idea off the ground and take the first steps towards success.

1. Find the ideal area of activity for your startup

Before you begin, stop and reflect: What problem does your startup solve?

Choosing an area that you are an expert in is important, but the competitive edge comes when you are able to align knowledge + market impact. To do this, answer:

  • What pains do you solve?
  • How does your solution stand out?
  • What value does your idea deliver to the market?

Successful startups are driven by purpose. The clearer this impact is, the greater the chance of attracting partners and investors.

2. Plan with a focus on the first 12 months

The business plan is the basis for organizing and validating your startup. But forget about long, rigid documents — startups require agile and testable planning.

Include in your plan:

  • Purpose and mission;
  • Target audience profile;
  • Solutions offered;
  • Competitor analysis;
  • Performance indicators;
  • Fundraising strategy.

Tip: Focus on short-term goals (12 to 24 months) to adapt more quickly as the market responds.

3. Present your idea clearly to investors

With a validated idea and planning in hand, it’s time to seek financial support. Investors want to understand the value of your business and how it will grow.

Create an objective pitch, answering:

  • What problem do you solve?
  • Why is your solution different?
  • How big is the market?
  • How will the money be used?
  • How long does it take for the operation to grow?

Transparency, clarity and enthusiasm are key to gaining the trust of those who can drive your startup forward.

Your startup starts with a decision

Creating a startup is challenging, but with strategy, purpose and the right support, you can turn ideas into big businesses.

If you want to launch your startup with the support of a team that unites technology, design and performance, talk to follow55. We are ready to help you get your idea off the ground safely and innovatively.

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