How much does it cost to create an app? Understand the factors that influence the budget

Developing an app can transform your brand’s relationship with customers — but how much does this investment really cost? Discover the factors that define its value.

Create an application has ceased to be a differential and has become an increasingly present strategy among companies that want to improve customer experience, increase conversion and strengthen digital presence.

With the increase in smartphone use, brands have realized the importance of offering more accessible and personalized digital channels.

But one of the main questions for those who want to follow this path is: How much does it cost to create an app?
If this is your case, this article will help you understand the elements that make up this investment and why it may be worth it for your business.

Why is it worth having an app for your company?

According to the research Panorama Mobile Time/Opinion Box, 56% of Brazilians have already purchased products or services within apps. This shows that apps are already part of most people's consumption journey.

Having an app allows your business to:

• Establish a direct channel with the customer;
• Offer more practicality and speed in service;
• Increase brand visibility on mobile;
• Create unique experiences with push notifications, personalization, and offline use.

Before creating an app, however, it is essential to define its main objective: sales, relationship, marketing, services, entertainment?

This definition will be decisive for the scope of the project — and also for the costs involved.

What influences the cost of creating an application?

Contrary to what many people think, there is no fixed price for application development. Costs vary depending on complexity, desired features and technical choices involved.

Below, we list the main factors that impact this budget:

1. Native or Hybrid App?

• Native: Developed for a specific system (Android or iOS), it offers better performance, access to features such as camera and GPS, and a superior user experience. However, it requires more time and investment.
• Hybrid: Uses a single codebase for multiple platforms. It is more accessible, but may have limitations in performance and functionality.

2. Interface Design

User experience starts with the visual. Investing in UI/UX Design (User Interface and Experience) is essential to keep the audience engaged with the app.

The more personalized and intuitive the interface, the greater the added value — and also the cost of the project.

3. Distribution Platforms

Develop for iOS and Android simultaneously requires more testing, adjustments and different technical requirements. If you choose to work on both operating systems, the investment will be proportional.

Strategic Investment for Digital Growth

Creating an app is not a cost — it's a strategic investment for companies that want to monitor consumer behavior and explore new relationship and conversion channels.

If your brand wants to take the next step on its digital journey, count on a specialized team to ensure performance, usability and security from the start. Schedule a chat with the follow55 team and get your project off the ground with those who understand the subject.