Apps
Websites
App or website? Find out which is the best choice for your startup
May 7, 2023
Apps
Websites
Creating an efficient digital channel is one of the most strategic decisions for a startup. But the question arises: Is it more worthwhile to develop an app or a website? Each option has its advantages and can meet different goals.
In this article, we will compare the features of mobile applications and web systems, showing what to consider before investing in one of these solutions.
Apps offer a more personalized and personal experience for the user. Here are the main benefits:
The app icon is always visible on the cell phone screen, allowing instant access without having to open the browser.
Allow direct communication with the user, sending promotions, reminders or updates in real time — which increases engagement and conversions.
Even without internet, many apps remain accessible. This is useful for displaying saved contents, such as contact details, catalogs or interaction history.
The constant presence of the application on the smartphone helps to reinforce brand recall and create a closer bond with the customer.
Websites remain powerful channels, especially for attraction via search engines. Check out the highlights:
There is no need to install anything. The user accesses the site by typing the address or via Google — a lower entry barrier, especially for new visitors.
Having a well-optimized SEO website allows your startup appear in organic searches, expanding discovery by new customers.
Responsive web systems work on smartphones, tablets and desktops, ensuring a broad presence with a single development.
| Criterion | App | Website |
|---|---|---|
| Frequency of use | High (user accesses frequently) | Low or moderate |
| Offline access | Yes | No |
| Initial development cost | Bigger | Minor |
| Visibility in search engines | Limited | High |
| Customer relationship | Closer, with push | Indirect |
| Product launch | Ideal for building loyalty | Ideal for generating traffic and attracting interested parties |
The decision depends on the your business goals, from the expected frequency of use and of the growth strategy.
In many cases, the ideal is to combine both solutions: using the website to attract and educate the public, and the app for retain, engage and convert customers.
Both the app and the website play an essential role in the growth of a startup. The secret is to understand your audience, your goals and the resources available to make a strategic decision.
Want help developing the ideal channel for your startup? Talk to the follow55 team and get to know our solutions in tailored apps, websites and digital experiences.
