Apps
Apps for companies: discover the features you can't miss
October 7, 2024
Apps
You mobile applications are already part of the Brazilians' routine. According to the Adjust survey, company specialized in analysis and prevention of fraud in the mobile market, Brazil is the second fastest growing application market in the world.
Several factors contribute to the success of apps among Brazilians, such as their practicality in solving everyday demands and also the variety of functions that many apps offer to the public.
With such acceptance, the development of apps for businesses in the country has increased. However, it is important to emphasize that it is not enough to create business applications thinking about “taking advantage” of the wave.
To be successful with users, the design needs to be aligned with the audience’s needs and the brand’s goals.
If you are thinking about creating an app for your business, but don't know where to start, check out the features that can't be missing from good apps in the rest of this article. apps for businesses.
A good app needs fluid and instant communication. Having a chat within the app allows users to ask questions in real time, request support and resolve issues without leaving the brand's digital environment. This increases trust, reduces friction and improves the experience.
Furthermore, it is interesting to complement the service with a frequently asked questions (FAQ) section — but chat continues to be the preferred channel for those looking for agility.
Your company doesn't want to develop an app that isn't used by the public, so push notifications are a great option to keep your users always aware of the brand's news, encouraging the constant use of this channel.
Various information can be part of push campaigns, such as discounts, promotions, launches and new app functions.
These interactions help bring consumers closer to the brand, but they must be used strategically so as not to overwhelm customers.
However, they must be used with caution. moderation and strategy, personalizing alerts to avoid feeling spammy and ensure relevance in communications.
Features of geolocation offer more convenience for the user (such as automatically filling in the address in delivery apps) and open doors to a personalized experience, with offers and content based on the customer’s location.
This type of resource also allows for strategies such as sending regional promotions, routing deliveries and suggesting nearby stores.
A good corporate app should not work in isolation. integration with other company channels, such as CRM, e-commerce, social networks and support, allows for a more fluid and consistent journey.
This creates a omnichannel experience for real: the customer starts an interaction on one channel and can continue on another, without repeating information or losing context.
Today, apps compete for attention with dozens of other installed apps. Therefore, it is essential to invest in interactive features that increase engagement and improve navigation — such as subtle animations, gamification, visual customization and features that surprise the user.
These elements need to be applied in a balanced way, always respecting principles of UX/UI (User Experience and Interface) to ensure ease of use, fluidity and intuitiveness.
Developing an application for your company is a strategic step, which needs to be planned with total focus on user experience and us your business goals.
Including the right features from the start is what turns an app into a relationship, conversion and loyalty tool.
Do you want to develop an efficient, beautiful and functional corporate app?
Talk to the team at follow55 and discover how we unite strategic design, usability and cutting-edge technology to create applications that generate real results.
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